Interim Product Owner
With over 20 years of hands-on experience in digital business models, software development, and product management, I offer specialized services as an Interim Product Owner. I understand the intricate dynamics of both start-ups and established organizations. My approach prioritizes collaboration, innovation, and responsiveness to market demands, ensuring that your product vision aligns with business goals and resonates with customers. Let me guide your team in translating ideas into successful products.
About me
A warm welcome to you! I am Max von der Nahmer. With more than 20 years of experience in digital business models, software development, product management and online marketing, I am happy to support you as a consultant, interim manager, advisory board member and angel investor.
Project Overview
Excerpt of some selected reference projects in the area of interim management, project management, product management, relaunch management, web analytics, online marketing, SEO, conversion optimisation, marketing automation & growth hacking.
| Period | Role | Focus | Project | Industry |
|---|---|---|---|---|
| 2022 | Requirements Engineer / Interim Product Owner | Product Management | Structuring the requirements and overseeing the implementation of a Homecare B2C portal up to its launch, followed by its transition to a parallel successor solution. | Homecare |
| 2022 | Product Owner | Product Management | Dual-track development of an innovative solution to support HR professionals in the recruiting process, including launch, and development of the go-to-market strategy. | HR-Technology |
| 2020 | Technical Product Owner | Product Management | Management of the core development team as technical product owner in the course of the introduction of microservices and further development of interfaces to customers and partners at a leading service provider in the area of claims settlement. | InsurTech |
| 2020 | Product Owner | Product Management | Project management of the frontend relaunch of a leading company in the travel industry including the management of the software development teams, development of the pattern library and implementation of the migration path. | TravelTech |
| 2019 | Consultant | Innovation Management | Supporting a design thinking process and developing innovative digital fundraising approaches for a globally active childrens aid organisation. | Childrens Aid Society |
| 2019 | Interim Product Owner | Product Management | Technical project management and product ownership within the scope of the multinational relaunch of an internationally active trading company as well as migration of the existing shop architecture to Magento. | E-Commerce |
| 2016 | Project Manager | Google Shopping | Introduction of a Google Shopping API for a multishop system of a leading trade publisher. | Classifieds |
| 2016 | Project Manager | Elastic Search | Introduction of a high-performance search based on Elastic Search for a leading classifieds marketplace. | Classifieds |
| 2016 | Project Manager | SEO | Development of an SEO strategy as well as conception and specification of a technical SEO concept for the e-commerce relaunch of a leading German publishing house. | Classifieds |
| 2016 | Product Owner | Product Management | New development and qualitative expansion of the customer area of an automotive marketplace. | Classifieds |
| 2016 | Product Owner | Product Management | Design and implementation of a purchase process optimised on the basis of the most important KPIs and resulting significant increase in conversion. | Classifieds |
| 2016 | Project Manager | Web Analytics | Optimisation of the web analytics infrastructure and customer journey tracking in the course of the e-commerce relaunch of a leading German publishing house. | Classifieds |
| 2016 | Agile Coach | Product Management | Introduction of Scrum, Test Driven Development (TDD) and Feature Driven Development (FDD) in the context of agile software development as well as development and establishment of a Definition of Done. | Classifieds |
| 2016 | Berater | SEO | Conducting a comprehensive SEO audit and developing an SEO strategy and associated catalogue of measures for the launch of a leading shop in the OTC sector. | Pharmacy |
| 2015 | Product Owner | Product Management | Interim management as product owner for a leading online marketplace including building the development team and responsibility for the development roadmap. | Classifieds |
| 2015 | Project Manager | CRM | Requirement collection, conception of data exchange as well as selection of systems / components for the development of an effective CRM. | Classifieds |
| 2015 | Project Manager | Product Management | Conception and implementation of a responsive relaunch of a leading marketplace. | Classifieds |
| 2015 | Project Manager | Product Management | Design and implementation of a high-end search based on Elasticsearch. | Classifieds |
| 2014 | Project Manager | Online Marketing | Setup of a DSP (Demand Side Platform) including provision of the necessary targeting criteria as well as setup and optimisation of the RTB campaigns. | E-Commerce |
| 2014 | Project Manager | Online Marketing | Increase customer lifetime value by introducing customer lifecycle marketing and marketing automation processes. | E-Commerce |
| 2014 | Product Owner | Product Management | Management of the relaunch of a leading e-commerce company from requirements gathering, prototyping, sprint management, QA to the deployment of the release candidate. | E-Commerce |
| 2014 | Project Manager | Online Marketing | Google Adwords optimisation & Expansion of the SEM strategy to exploit the sales potential through search engine marketing. | E-Commerce |
| 2014 | Product Owner | Product Management | Specification, conception and implementation of a multi-domain Classifieds + CMS application based on Zend 2, MariaDB, Elastic & Docker. | Classifieds |
| 2014 | Project Manager | SEO | SEO audit, derivation of measures, specification and implementation of technical SEO measures with the development team. | Bildung |
| 2013 | Project Manager | Webanalytics | Google Analytics implementation including e-commerce, goal and event tracking as well as Visual Website Optimizer integration via Custom Dimensions. | E-Commerce |
| 2013 | Project Manager | Controlling | Development of a customer value model and e-commerce controlling as well as optimisation of the measurability of all relevant key figures. | E-Commerce |
| 2013 | Project Manager | HR | Planning and building an internal product management and development team including recruiting, contracting and onboarding. | E-Commerce |
| 2013 | Project Manager | Product Management | Optimisation of conversion rates in the sales funnel based on various AB tests and subsequent implementation in the shop. | E-Commerce |